More Than
A Game.
Sports brought us together. FORMR keeps us together.
The professional platform where former athletes build what's next, fans connect for life, and businesses find the most competitive people on earth.
"The end of the career is not the end of who you are. It's the beginning of everything you can become."
FORMR is the first professional ecosystem built exclusively for former college and professional athletes — and the communities that surround them.
Think LinkedIn meets Cameo, built by someone who actually played. A place where athletes list their services, fans book real experiences, and businesses build championship teams. All in one platform. All powered by the one thing that already connects us — sports.
And every single transaction funds youth athletics and mental health initiatives through the FORMR Impact Fund.
Everyone Wins
FORMR is built for three communities. Each one needs the other to thrive.
You built discipline, leadership, grit, and a network that most people never earn. FORMR gives you the platform to monetize all of it — and the community to grow in what comes next.
- List services: speaking, appearances, fan experiences, coaching
- Get discovered by companies building elite teams
- Verified athlete profile with Founding Athlete badge
- Connect with teammates, fans, and former rivals
- 90% of every booking goes directly to you
The relationships sports create are real. FORMR lets you take them further — book the athlete who inspired you, get your kid mentored, and know them as a person, not just a highlight reel.
- Book one-on-one mentorship sessions for yourself or your kids
- Access exclusive fan experiences you can't find anywhere else
- Connect directly with former athletes from your favorite teams
- Attend FORMR events, tailgates, and community experiences
- Do business with people who have the athlete mindset
Former athletes are the most disciplined, coachable, team-first people you will ever hire. FORMR is your direct pipeline to a talent pool that brings championship culture to any organization.
- Search and recruit verified former athletes directly
- Book keynote speakers, leadership trainers, and corporate coaches
- Host branded events and experiences through FORMR
- Build brand partnerships with athlete ambassadors
- Access the talent no other platform was built to find
Launching
Soon
Timed for a major sports moment in Atlanta — when the world is already watching.
The founding 100 athletes are already in. Fans and businesses — early access is open now.
Built for Every Sport
First.
Early members get priority profile placement, locked-in terms, and the Founding badge — permanently.
By signing up you agree to receive updates about FORMR. No spam. Ever. Your data is yours.
Welcome to the founding community. You'll be among the first to access FORMR when we launch. Share your link below and move up the list.
Every 3 people you refer moves you up in the queue and unlocks exclusive early benefits.
Share your personal referral link. Every person who signs up through your link moves you closer to the front of the launch queue — and unlocks exclusive early benefits.
How It Works
Be the Face
of Your Sport.
FORMR is recruiting one Brand Ambassador per sport — the former athlete who becomes the face of FORMR for their community. This is not an influencer deal. This is a founding role.
The highest tier. Reserved for athletes with significant reach and the network to help build FORMR from the ground floor. These are the names on the launch press release.
- Equity consideration (0.05–0.1%) plus revenue share on bookings you generate
- Permanent Founding Ambassador badge — the most exclusive badge on the platform
- First profile live before anyone else
- Named in all launch media and press materials
- Direct access to Rennie and the founding team
The official face of FORMR for your sport's community. You recruit, you represent, and you build the culture of FORMR in your world — football, soccer, basketball, track, and every sport in between.
- $500–$1,500 per month plus free Pro profile
- First-booking bonus on every deal your network generates
- Sport Ambassador badge on your profile
- 2 posts per month — you control the message
- Quarterly FORMR events and activations
FORMR was built for every athlete, from every school, every background. The HBCU Ambassador role is one of the most important on the platform — you unlock an entire community that has always been underserved.
- All Sport Ambassador benefits plus HBCU community designation
- Co-branded HBCU partner profile and marketing materials
- Direct platform support for HBCU athlete recruitment
- Priority feature placement during HBCU Classics and Celebration Bowl
- Named in FORMR's HBCU community launch press
Not ready for a formal role but believe in what FORMR is building? Share your link, recruit your teammates, and earn a revenue share on every booking your network generates. No commitment. All upside.
- 5% revenue share on all bookings your referrals generate
- Affiliate Ambassador badge on your profile
- No posting requirements — post when it feels right
- Upgrade to Sport Ambassador as your impact grows
- Invite to FORMR community events
We'll reach out within 48 hours to former athletes who select Ambassador interest at signup.
